3M Unveils New Strategy To Take On Africa

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DCF 1.03M, an innovative manufacturer of health care, highway safety, office products and abrasives and adhesives has announced a new structure for its Africa operations in a move to improve geographic coverage in the African continent and accelerate future growth.

3M has divided its African operations into two regions separating 3M South Africa from the rest of the African countries and leaving the rest of Africa as 3M Africa.

3M Africa consist of  North, East, Central and West African countries that include Egypt, Morocco, Algeria, Tunisia, Libya, Franco Phone countries, Kenya, Tanzania, Uganda, Ethiopia, Democratic Republic of Congo, Zambia, Angola , Nigeria and Ghana.

3M’s second region in the continent will be 3M South Africa and this will consist of South Africa and its common border countries of Namibia, Botswana, Zimbabwe and Mozambique.

The firm said the new structure aligns with the overarching Middle East and Africa region.

Walid Feghali, Managing Director 3M Africa said, “Six of the world’s fastest growing countries are in Africa and the continent has been a key priority for us. The restructuring of our organization in Africa will help us further expand our presence, explore new opportunities and build local capability to increase penetration. This development is a testament to 3M’s commitment in supporting our wide network of customers across the Middle East and African markets.”

Established in South Africa over 40 years ago and over 10 years in the North Africa, 3M was launched in Kenya and Nigeria last year.

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