Asus Clenches The Third Position In The Tablet Market

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Who would have known that Asus was going to be threat to the world of electronics, and was holding the third position during the third quarter of this year, this is according to a research by the International Data Corporation (IDC).

The company has really outdone itself and pretty soon it will be the leading if the other competitors are not careful.

The research, which is pegged on tablet shipment, shows Asus rise from 4.5 percent tablet market share in the second quarter of 2013 to 7.4 percent in the third quarter.

The Taiwanese multinational shipped 3.5 million units compared to 2.3 million units in the same period last year. At third position, Asus now competes with the top two tablet manufacturing companies Apple and Samsung which took first and second positions respectively.

The survey also attests to Android being a favored operating system among various consumers with 47 million units shipped. The growing appetite for tablets has also been a factor with the increasing 36.7 percent year over year in the last three months.

Chris Wen, the product manager, Asus Kenya said: “The present success for Asus in the tablet market share is partly as a result of the growing popularity of tablets in emerging markets like Kenya. This ranking is not just important to the company but to gadget users as well since they will be keen to lay their hands on other Asus products which are better performing and pocket friendly.”

During the second quarter of this year Asus introduced the Fonepad in Kenya. The device was the first android tablet that runs the new Intel Atom processor. A few months later the Fonepad was followed by the launch of Nexus 7 that comes with Android 4.3- the latest version of the android Operating System (OS).

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