How to Advocate for Critical Event Management to Improve Business Resilience

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Business disruption can happen from inefficient and outdated processes, but critical events like freak weather events, violent public events, interruptions in the supply chain are becoming commonplace in today’s global landscape. These events can have major disruptions on global business operations. 

That’s why it’s important to have a plan for critical event management to improve your business. There should be discussions on recovering, improving resiliency for impactful events in the future, and having communication plans and technologies in place. In addition to having those plans and technologies, it’s important to have a platform where they can be executed during times of crisis and emergency.. 

There are a number of motions you can put forth in your own organization to show your fellow leaders and decision-makers the importance of critical event management for business. 

Have a Broader Perspective of Your Responsibilities

Even as a current leader in your organization, there are other things that you can be doing when it comes to protecting efficient operations and business continuity. Whether it’s in the form of creating plans, implementing contingencies, training staff, or adding new technical solutions, here are some ways you can broaden your scope, 

  1. Implement proper procedures to continue operations safely instead of shutting them down citing safety concerns. You can encourage your team to participate actively to ensure they’re not just participating in creating these crisis management plans, but also work to ensure the success of these plans during times when people may be in panic mode. 
  2. Have a greater understanding of your organization’s core business and mission. Your work should be closely tied to the organization’s goals and should be helping other departments and mitigate or avoid disruptions like supply chain disruptions, which have the potential to impact revenue, production, or customer satisfaction. 
  3. Understand how your particular role can reach across departments to ensure collaboration and cooperation to ensure smooth communication when critical events eventually happen. 

Become a Leading Collaborator in Your Organization

One of the biggest killers when it comes to crisis management to improve your business is fragmentation. It hinders critical event management for businesses, your organization’s overall goals and slows response time. Risk management and security teams are required to take on these freak events, without having a proper understanding of what these events will do, and how we can use critical management software to mitigate the impact. 

You need to develop a proper plan and become a leader who can be trusted to not just have a plan, but also communicate the steps clearly with the recommended actions. Not only will this give you the visibility needed to carry out the plans you’ve planned, but your presence and leadership also becomes a beacon during a time of confusion and mixed information. 

  1. Build a map of where the risks exist. Don’t look at just the known areas, examine all potential disruptions. This provides a complete picture of locations where you can anticipate risks and dangers. You can use this information to plan out your next moves, such as where to start mitigation efforts first, and how to reduce any “aftershock” critical events. 
  2. Assess the impact and status of mitigation. Create a singular source of information delivery that all employees and resources can depend on during times of crisis. This helps every single department in the organization have a clear understanding of what is happening and what’s being done to respond. 
  3. Pull in multiple departments beforehand to agree and solve problems that can arise during critical events, and how decisions will be made during those times. Having multiple departments work together can not only increase the scale at which crisis management can be done, but it can also ensure that specialized teams are able to solve unique problems during crisis management that would be difficult for other teams. 

Calculate What Should be Improved

Speed is the most important element of your critical event management for business. The quicker you’re dealing with the situation, the better you’re positioned to avoid long-term negative consequences. Reducing loss and the amount of downtime it takes can have a huge impact on business. 

Here are some metrics that you can use to assess what should be improved. 

  1. The time is taken to validate and verify internal and external threats. Time taken is crucial, since the lesser time you spend on understanding what the threats are, the more time you have to act. 
  2. What is the speed at which you can accurately determine whether your people, assets, or operations are affected by an event? Using Critical Event Management software can improve efficiency here. Including some automation in response plans can drastically cut down on the response time. Automating as many factors as possible not only reduces time, but also frees up time for your staff to focus on other critical areas that need manual attention. 
  3. How long will it take for your organization to resume normal operations? Depending on the size of the organization, the number of employees working, the type of critical event that you’re dealing with, and the industry your organization is operating in, the amount of time that you save in restoring operations has incredible economic value. 
  4. Focus on what matters, incorporating actions that you can use to ensure the business is running and preparing for any future incidents. These add a lot more value than generating reports and making improvements to SOPs.


Whether you’re providing a warning to your employees of a freak weather occurrence or booking a hotel room to get a family to a safe location during a terrorist attack, critical event management for businesses makes a huge difference to people while also building loyalty to their companies. 

Critical Event management software can solve one aspect of the problem, the technological aspect, but that doesn’t encompass the whole solution. Being prepared, having a clear understanding of where to get reliable information and how to disseminate that information, incorporating a plan of action, are all key factors that you will need in critical event management for business to ensure that business impact is as low as possible. 

Social Media Blurbs

Being ready for crisis events is what critical event management is all about, but that can be a problem when your organization hasn’t fully realized and understood the risks yet. Here’s how you can become an advocate to improve the resiliency of your organization. 

Being ready for crisis events is what critical event management is about, but that’s often a problem when your organization and you don’t see eye to eye on the risks yet. That’s when you can become the advocate for critical event management that your organization will thank you for. 

Want to be better at critical event response in your organization? Here’s how you advocate the importance of response management. 

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