Fintech

Digitally-Charged Online Financial Advisor Advicement.co.za Launches in SA

In a move that will see South Africans save and invest with ease, Advicement, a digitally-charged online financial advisor has launched to be a cutting-edge alternative to the traditional ways.

Even though it’s not the first RoboAdvisor, Advicement aims to bring financial services and sound financial advice to all South Africans through the power of technology and the Internet. Advicement uniquely offers investors exciting portfolios of JSE listed ETFs, and specialises in managing these portfolios using quantitative techniques.

“My thinking about a local Robo Advisor started when family and friends kept asking for advice about their investment. This prompted some research that showed there were massive issues when it comes to service fees and transparency amongst traditional ‘face-to-face’South African financial advisors,” said Igor Rodionov, the founder and managing director who previously was a quantitative analyst at an investment bank.

“Unsatisfied with the available options in the market and noticing the popularity of passive investments overseas, the idea behind Advicement was born. The aim was to create an online platform that puts investors first – by making financial advice as cost effective and transparent as possible,” added Rodionov.

To utilise the Advicement investment process, all you have to do is answer a quick questionnaire about your savings preferences – with a succinct description of your financial goals.

Advicement then analyses your answers and recommends an investment portfolio with an appropriate risk level given your situation. This is done using an interactive dashboard that is supplemented with a wealth of information, including portfolio composition, projected analysis, risk scenarios, fees explanation and more.

Users can then change the recommended risk level and contribution amounts to see the impact on their portfolio. Once the user is satisfied with their selection, a report with all the information they need is generated and sent to them for further evaluation.

Once you have studied your investment report and you’re satisfied with your selected investment portfolio, you can then choose to proceed and open an Easy Equities account.

“Easy Equities is a retail stock broker and our sole execution partner, meaning that you will need to have an account with them to invest with Advicement. They also take care of the regulatory FICA requirements and the whole process is exceptionally quick provided you have your FICA documents ready,” he adds.

Choosing Easy Equities was a no brainer for Rodionov, as they provide one of the most cost-effective brokerage services in the country.“Their long list ofFinTech awards speaks for itself,”Rodionov says.

Advicement will appeal to investors who like the passive investment approach, with its low investment fees. Such investors are growing fast overseas.

In May 2017, Financial Times reported that the size of the passive market (globally) has reached USD4 trillion, while experts believe this strong growth will continue and that passive funds will reach 50% of the size of active funds next year.

Unfortunately, this growth has not been realised in South Africa just yet, which is still largely dominated by active funds, some of which are expensive by comparison. “The situation locally will begin to change as investors realise the benefits of the passive approach,” he says.

Platforms like Advicement will stimulate growth in ETFs and educate the public on their benefits, which in turn will encourage local financial service providers to introduce more passive products.

In the meantime, as you await greater ETF choice, you can participate in the FinTechrevolution by trying the Advicement investment processto see if passive investing is for you.

“It has been an exciting two years, which we used for research and development purposes, but now we are looking forward to sharing our work and passing the benefits of ETF portfolios to our clients,”Rodionov concludes.

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