Play It Gaming has raised US$700,000 seed funds to bring social games to feature phones which still dominate the mobile phone market.

It is said that at the end of 2016 there will be 5.4 billion feature phones globally. Feature phones are still very dominant in Africa and companies like BiNu are still developing apps for the feature phones.

Play It will work closely with BiNu to deliver the new social gaming experience to millions of feature phone users.

Play It President Cory Cleveland commented, “Right now, smartphone technology is getting all the major headlines but, the reality is, there are currently over 5 billion underserved feature phone users.”

“The incredible biNu platform has enabled users of this lower-end mobile technology, predominantly within emerging markets, to access previously unattainable information and services and the desire for this content is enormous. Being able to introduce state-of-the-art social gaming experiences to this platform, and engage with new users from all corners of the globe, is an incredibly exciting prospect.”

biNu CEO, Gour Lentell remarked, “We’re excited to be working with the Play It team. The opportunity to bring social gaming experiences to mobile consumers in emerging markets is massive and the combination of biNu’s mobile technology platform with Play It’s content, focus and industry expertise is a sure winner.”

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