Africar Group and African Property are running 20 websites in emerging and frontier African countries to allow local people to find cars for sale and properties for sale or rent using their computers or mobile phones.
The groups aim to serve communities in over 16 markets which include the following:
Burkina Faso (carsugu.com),
Malawi (myproperty.mw and caryanga.com),
Namibia (caryange.com ),
Seychelles (mypropertyseychelles.com ),
Somalia (myproperty.so and gaadhi.com),
Swaziland (swazihome.com and cartsenga.com),
Zambia (zambianhome.com and caryandi.com)
“We know that the majority of our community uses smartphones, and mostly Android phones, we thus answered to their needs,” says the CEO of African Property Group. The app has exactly the same features than the website, is more convenient to use from a smartphone and makes browsing easier. People will now be able to rent, buy or sell their apartments, flats, houses, villas, farms, lands or vehicles from their phones without the need of a computer. It is still free of charges for both buyers and sellers a way to make real estate and car deals easier in Africa.
This move is part of the long term strategy of the two groups which aim to expand in the future to new countries. Indeed, more and more African people are having access to Internet through a smartphone and according to the study “The Mobile Economy – Africa 2016″ GSMA Intelligence, there will be 725 million unique subscribers to mobile services by 2020, with more than 300,000 new people going online every day currently. Africa is the next eldorado for startups.
By strengthen its positions on smartphones, the company shows its willing to see on the long run.The companies based in Australia, have a strategic team of five people in Sydney and more than 30 thirty operators where they operate.