One Africa Media’s Cheki & BrighterMonday Closes Shop in Tanzania & Rwanda Respectively

One Africa Media‘s BrighterMonday, a jobs site and recruitment solutions provider has shut down its operations in Rwanda and its sister site Cheki Tanzania has pulled out of Tanzania as Ringier One Africa Media grapples with strategies to scale sanely and make revenues as times get tough.

Unlike BrighterMonday Rwanda, which we thought was so ambitious for the unprofitable firm, the closure of Cheki Tanzania is a surprise as the firm was the country’s leading one-stop shop for car dealers, importers and private sellers minus any tangible competition in the market.

Cheki Tanzania allowed users to post their cars for sale online and did not sell cars directly but rather offered a platform for users to buy and sell their cars, 4WDs, vans, bikes and trucks and other vehicles. It centrally hosted a majority of the cars of many leading Japanese car dealers and importers to Tanzania.

Cheki’s sister site BrighterMonday Rwanda promised to help everyone in Rwanda get jobs or hire brilliant employees in the country, as internet penetration grows. The One Africa Media backed job site offered services that facilitate applications for employment and did not directly offer employment to job seekers; and didn’t guarantee employment but it’s sole purpose was to provide a platform for both job seekers and employers to advertise and apply for jobs and manage responses for their clients/subscribers on the website.

 BrighterMonday Rwanda  was not a recruitment agency and did not conduct interviews on behalf of its clients/subscribers and did not meet job seekers; maybe that’s why it failed to earn the needed revenue to keep it afloat. All jobs on BrighterMonday were advertised directly by employers and BrighterMonday Rwanda didn’t earn a coin on the job ads.

BrighterMonday Rwanda was free of charge and users could create a free account, search and apply for jobs or submit their CV on the site to help them quickly apply for jobs on the site. The resume would then be send to the employer to handle the hiring process on their own. Its Kenyan and Uganda counterparts had however, moved to fully recruitment services, making a coin or two on recruitment agencies and screening and headhunting talent for employers. The Rwanda site has now been redirected to BrighterMonday Kenya, Uganda and Tanzania-all hosted at BrighterMonday.com.

Cheki Tanzania leaves Rocket Internet’s Jumia Cars as the king of the jungle though this might not last long as other players might launch in the market and take away the firm’s newly acquired dominance in the new and second-hand car sales market.

In May this year, Ringier Africa acquired One Africa Media’s pan-African classifieds assets to create and grow Africa’s largest classifieds group with a new outfit dubbed Ringier One Africa Media (ROAM) which we saw as a reaction to the dynamic vertical classifieds market in Africa where the winner takes it all. ROAM was a strategic ship to take on Naspers, Schibsted, Rocket Internet and the new Frontier Digital Ventures  among others by swallowing OAM’s Jobberman, Brighter Monday, Cheki, and merging them with Ringier Africa’s Expat-Dakar, ZoomTanzania & PigiaMe.

Ringier One Africa Media would have been very strong but it’s becoming weaker by the day with exits of ventures like Justin Clarke’s PrivateProperty and Jamie Pujara’s BuyRentKenya. To remain competitive and have some liquidity to run its operations; some ambitions like Cheki Tanzania and BrighterMonday Rwanda had to be foregone.By reducing its OPEX in unprofitable and infant markets such as Tanzania and Rwanda, ROAM will be able to consolidate back home.

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