Orange launches its brand in Burkina Faso after Completing the Acquisition of Airtel

Orange has launched its brand in Burkina Faso, less than one year after the closing of the Group’s acquisition of Airtel , together with Orange Côte d’Ivoire.

The firm says it will develop mobile financial services and 3.75G mobile Internet in Burkina Faso and expand its mobile money solution in the West African Economic and Monetary Union (UEMOA) as well as its optical fibre network.

According to Bruno Mettling, Deputy Chief Executive Officer of the Orange group and Chairman and CEO of Orange MEA (Middle East and Africa): “It is a great honour for the Orange group to inaugurate its presence in Burkina Faso at a time when the country is resolutely engaged in a vast economic development programme. The arrival of the Orange brand testifies to our commitment to providing the benefits of the digital ecosystem to the entire population of Burkina Faso.”

Orange Burkina Faso has 6.3 million subscribers and is present in 21 countries in Africa and the Middle East, where it has more than 120 million customers. Orange Money, its flagship offer for money transfers and mobile financial services is currently available in 17 countries and has more than 30 million customers.

Ben Cheick Haidara, CEO of Orange in Burkina Faso, added: “Today, customers in Burkina Faso are more demanding and the way they use digital services has evolved; we are at a decisive turning point in the development of the telecoms market. Our ambition is to continue the work accomplished in recent years in the mobile money and mobile Internet fields to make Orange the leading partner for Burkina Faso’s digital transformation.”

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