Business

Safaricom opens new base to consolidate its hold on the Rift Valley region

Safaricom opened a regional office in Nakuru to serve the Rift Valley region as the company takes its operations closer to customers.

The headquarters located in the CDN Plaza in Nakuru, will serve as a base from which the firm will run its operations within the Rift Region. It is the first of six such bases that Safaricom is setting across the country, to coordinate operations in each of the regions.

Speaking during an event to officially launch the new headquarters Safaricom CEO Bob Collymore noted: “The opening of this office marks an important milestone in our regionalization strategy. We are optimistic that it will go a long way in enhancing our business operations and in the long run strengthen our relationship with our customers.”

“Safaricom remains focused on offering the best customer experience with products and services that differentiate us from competition. The expansion of our services to the regions is aimed at engaging our customers from the grassroots, which then helps us address issues faster.”

The other five regional offices will be based at Sameer Business Park (serving Nairobi East Region), Avenue Building in Nyali (serving the Coast Region) and Nyeri Golf area (serving the Mt. Kenya Region). Other offices will be in Nairobi West and Nyanza/ Western region. The regional headquarters are expected to be operational by March 2017. Once fully operational, the offices are expected to provide all staff amenities and solutions.

Since the roll out of the regional structure last year, Safaricom has been closely engaging customers in the regions through various initiatives targeting its various customer segments.

Some of the activities include consumer promotions such as Stori Ibambe, the Safaricom Business fibre to business projects targeting SME’s and social responsibility initiatives aimed at transforming lives of communities in the regions.

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