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Samsung aims to bolster tablet sales in Kenya with Msingi pack e-learning software

Samsung Electronics East Africa aims to increase tablet sales in Kenya after it partnered with local firm Virtual Essence, to bundle its Msingi pack e-learning software for lower and upper primary classes with the Galaxy Tab A 7” tablet for the benefit of teachers, parents and children who want to interact with up to date educative content and school revision material.

The Msingi pack application has multimedia e-learning content for Math, English, Swahili, Science and Social studies. It also includes digitized revision past papers that can be completed on the tablet with reports and scores generated for each completed paper.

an innovative company specializing in e-learning solutions for Primary schools, meant to make learning easier, more exciting and highly motivating. The partnership provides a technologically enticing yet educative way of engaging school children at home as parents continue to grapple with the extended December holidays in Kenya.

“We are excited to partner with Samsung and it is our hope that this will go a long way in promoting awareness of the Msingi Pack platform for learners in the country.  Msingi Pack aims at bringing together all stakeholders of learning by having specific relevant content for teachers, parents and students. The content is 100% local and is aligned to the Kenya Institute of Curriculum Development (KICD) syllabus,” said Virtual Essence General Manager Jonah Wanjohi.

Launched in 2009, Msingi Pack has since then grown to include Msingi Pack Mobile for smartphones and tablets, Msingi Pack junior student companion, Msingi Pack junior for schools – lower primary ( Class 1 & 2) and Msingi Pack student companion for upper primary (Class 6, 7 & 8).

The Msingi Pack will be available for free on the Samsung Galaxy Tab A 7”, a 7-inch display with reading mode, long lasting battery, 1.5GB of RAM, and an expandable micro SD storage of up to 200GB for additional storage. The Galaxy Tab A 7” also has a specialized Kids mode that allows for parental controls to be applied to the tablet to ensure the digital safety of younger users.

Samsung says customers buying the Samsung Galaxy S7 Flat or Edge will enjoy a bundled offer to take home the Galaxy Tab A 7-inch at a discounted price of Sh10, 000 from the previous Sh21,000. The S7 Flat currently retails at Sh69, 999 while the S7 Edge retails at Sh79, 999.

The Msingi pack application will be provided via a specialized Micro SD card package that customers purchasing the Galaxy Tab A 7” will receive.

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