Taxify, the latest ride-hailing app in the Kenyan market has reduced its prices by 15% in a move aimed at taking on Mondo, Uber and Little in Nairobi, as the new year jets in.
According to the firm, the reduction will help both drivers and passengers as the 15% price reduction will see clients pay the lowest taxi fares ever experienced in Kenya, with no negative effect to the drivers.
Drivers on the other hand, stand to gain all the more by serving happier clients, and receiving 15% more per ride to counter the 15% reduction with no conditions attached. This change benefits both the client and the driver.
The firm says the move reaffirms its commitment to the Kenyan market.
“Contrary to rumors, Taxify is and will continue investing in the Kenyan market. We have come to stay and our mission to provide affordable and quality transport solutions in Kenya still burns bright,” the firm announced.
Taxify’s says its focus is to provide drivers with better revenue per ride and keeping them happy with earnings and support it provides. The firm is open for both private and taxi drivers to join its network of over 1,000,000 riders and drivers.
With the reduction, both sides win, Taxify says.