Telkom Kenya reintroduces Holla tariff to target the youth

In 2012, Telkom Kenya introducded Holla,a youth-friendly which was later transformed into a permanent tariff in late 2012. Today, the firm said it has  dropped its off-net call rates for their bundled offerings of Holla Plus and Holla Premium to KSh 1.80 from KSh 3.00.

Holla Plus and Holla Premium subscribers will now enjoy the lowest call rates in the country.

Existing Holla subscribers on the Holla Plus and Holla Premium bundles will get to immediately benefit from the new KSh 1.80 off-net call rate.

Telkom Kenya’s Chief Corporate Communications Officer, George Mlaghui said,We’re all about creating value to the Telco customer and these Holla bundles confirm our resolve to create more choice.Telkom Kenya appreciates the market demand for better quality products that demonstrate more value to them.”

The all-inclusive Holla Plus and Holla Premium bundles come with free on-net calls and free SMSs across all networks. In addition, the Holla Premium bundle now has an increased validity period of 72 hours from the previous 24 hour period. To subscribe, one needs to dial *10#.The Holla Bundles come with an automated renewal feature for ease of planning for customers, with the option of deactivation by dialing *11#.

Subscribers also get to earn Ziada points – within the loyalty program under the same name, for prepaid customers – on purchase of any of the Holla bundles.

 

 

COMPETITOR ANALYSIS FOR DAILY BUNDLES

Offer Name Retail price (Kshs) Minutes (on net) Minutes (across network) SMS (across network) Data (MB)
Holla 9 40 40 10
Holla Plus 19 FREE KSh 1.80 (Rate) FREE 20
Holla Premium 49 FREE FREE 100
Airtel (Unliminet) 20 4 4 20 10
Airtel (Unliminet) 50 20 100 50
Airtel (Unliminet) 100 60 500 150

Competitor Propositions for PAYG rate

 

Offer Name Retail Price (KShs) Time of day
Safaricom (Uwezo Tariff) KSh.4 per min on-net/off-net

KSh.2 per min on-net/off-net

0800-2200hrs

2200-0800hrs

Airtel (Vuka Tariff) KSh.4 per min on-net/off-net

KSh.2 per min on-net/off-net

0800-2200hrs

2200-0800hrs

 

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