Tencent Africa Launches Music Streaming Mobile App Launched in South Africa

A music streaming app, JOOX, that allows South Africans stream and download music has been launched by Tencent Africa.

The app comes with features, such as a rich locally curated playlists that provide a soundtrack for every mood. The application offers both a free and paid VIP experience providing offline music listening to save on mobile data. An additional feature allows for three different streaming quality options enabling listeners to manage their data consumption on-the-go.

Commenting, Brett Loubser, CEO of Tencent Africa Services said: “JOOX has seen tremendous success, surpassing its competitors to become the number one music streaming app in all four markets where it has launched. With the combination of a proven emerging markets content model and the experience of our local team, JOOX will provide a truly accessible and mobile-first experience for South African customers.”

JOOX has also secured relationships with all major international record labels ensuring that music lovers are able to stream all their favourite global hits and back catalogue. Two of such international record labels are Universal Music Africa and Sony Music Entertainment Africa.

Speaking on the partnership, Sipho Dlamini, the MD of Universal Music Africa said: “At Universal Music Group, we are working closely with digital distributors around the world to provide more consumer choice and competition in the market. With its intuitive and engaging features, JOOX has created a compelling mobile music streaming service. Working with local artists, Tencent Africa has paid close attention to the listening habits of South Africans and developed a service that has the potential to resonate with music fans across this ‘mobile first.”

“JOOX is differentiated by a compelling feature offering and we’ve observed the service to be both intuitive and engaging,” says Sean Watson, Managing Director Sony Music Entertainment Africa.

Customers who download JOOX will get their first month VIP access for FREE, as well as having access to an ongoing Freemium option. Paid VIP monthly access thereafter will cost R59.99 while two weeks’ VIP access will cost R29.99. JOOX is available from both the Apple iOS and Google Play stores.

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About the Author: Adeniyi Ogunfowoke