Twitter has acquired Gnip, a social data provider and a long standing Twitter partner to help it analyze its over 500 million Tweets a day.
In a blog post, Jana Messerschmidt (@janamal), VP, Global Business Development & Platform at Twitter said, “Every day Twitter users share and discuss their interests and what’s happening in the world. These public Tweets can reveal a wide variety of insights — so much so that academic institutions, journalists, marketers, brands, politicians and developers regularly use aggregated Twitter data to spot trends, analyze sentiment, find breaking news, connect with customers and much more.”
The purchase will make Twitter’s data even more accessible, and will help the firm understand its customers needs using the social data collected and digested by Gnip.
Jana added that Twitter aims offer more sophisticated data sets and better data enrichments, so that even more developers and businesses big and small around the world can drive innovation using the unique content that is shared on Twitter. It also promised to make its data available to Gnip’s growing customer base which include firms like Tumblr, Foursquare, WordPress among others.
Gnip partner with Twitter four years ago to help make it easier for firms to realize the importance of every public Tweet and has now delivered over 2.3 trillion Tweets to customers in 42 countries for firms to base their marketing, business intelligence among other decisions on.
CEO Chris Moody said,”Today I’m pleased to announce that Twitter has agreed to acquire Gnip! Combining forces with Twitter allows us to go much faster and much deeper. We’ll be able to support a broader set of use cases across a diverse set of users including brands, universities, agencies, and developers big and small. Joining Twitter also provides us access to resources and infrastructure to scale to the next level and offer new products and solutions.”
