Skype Aims At SMEs With New Online Platform



Skype,a VoIP telephony Thursday launched a new online platform dubbed Skype in the workspace (SITW) in a move to help SME’s promote themselves to the Skype population.

The SITW will be available for free for all small businesses. The SME’s can use the service to promote both their services and products to their Skype connections and new networks. The SME’s can send instant messages and talk to or meet their clients or make business prospects over Skype.

Skype has been doing a beta testing of the service for six months and over 500 businesses, with over 140 different services, had signed up for the pilot.

Ural Cebeci, head of SMB Marketing at Skype said,”With more than 280 million connected users each month, Skype offers a huge range of contacts for the small-business community,” and added, “We aim to connect millions of small businesses with Skype in the workspace and believe that, by taking advantage of this shared network, businesses can develop the range of tools they need to grow, regardless of location or industry. From the designer in San Francisco looking to source textile suppliers in Thailand to the London consultant connecting with clients in Milan, the possibilities are endless.”

The service is easy to join.

SME’s join the service by using their existing Skype accounts, then they create their own profiles indicating offers and opportunities they have. The SME’s then invite them in live Skype sessions and show them how their products work or the services they offer.

SME’s can also invite or set up appointments with potential customers with notifications.

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Skype was founded in 2003 and headquartered in Luxembourg and is part of Microsoft Corp and has over 40 million users online at the same time during peak times. This move will help the firm expand more due to the need for SME’s to collaborate cost effectively.