A new online advertising service is set to change advertising in Nigeria totally. The service dubbed, Bloovue is connecting advertisers and their audiences from wherever they are online by helping them create and buy adverts on the biggest websites in Nigeria from our website.
The startup also says it signs up websites and give them a suite of simple ad creation tools to help them take their message to their audience. The firm also enables publishers to share their content to a larger audience.
According to the founders on their site, they created the platform to give local businesses an opportunity to advertise on local sites, in spite of the large traffic those sites generated every day.
They say,”We also realised that even when they did want to advertise, they didn’t have simple ad creation tools that would help them make their ads on the fly. So we went to work and put Bloovue together.’
According to the the founders their advertisers are happy with the service. They say on their site, “One lady told us,“I got 6 phone calls within 20 minutes of placing my ads”.
Bloovue works simply. After one creates an ad, they choose where they want it to appear and how much they want to spend. Then Bloovue takes it up from there.
Currently Bloovue works with Vanguard Nigeria, Daily Times of Nigeria and Y’Naija and is expanding by the day.
Bloovue has Hybrid Ads, which are a combination of images and text. Display Ads , with either images or animated adverts and Mobile Ads – specifically for mobile sites. The startup also has ways of connecting via social media and SMS. Paying for ads on Bloovue requires Bloovue Credits which allow an advert to get 1000 impressions or 10 Bloovue Credits per day for N100.
This firm is not alone in the field. Twnipine and Sharetori do related stuff but they are not worried.