Are you in Nigeria and running a business? Lekkideals (www.lekkideals.com) is a deal-of-the-day recommendation service for consumers and wants to help you!
Every day, Lekkideals will send out emails to subscribers for a restaurant or store in Lagos State, recommending a local service while also offering up to 70% discount if service is purchased. Lekkideals does this to promote Lagos based businesses( E.g. restaurants, hotels and stores) while also discovering valuable local experiences for consumers.
This is what the founders told TechMoran.
How does it work?
Only people who subscribe receive emails. The deals featured on Lekkideals website have two deadlines. The first is period the deal is available for purchase. Deals remain “live” on the Lekkideals Web site for a limited number of days (the Lekkideals Web site provides a countdown clock). Once the deal is purchased, there is a second deadline by which the deal must be redeemed. After that date, an unredeemed Lekkideals coupon no longer has value.
Take us through your different features?
The website has been set up to feature deals in over 23 different areas of Lagos state. With Lekkideals.com, regardless of where people work or reside (Festac, Apapa, Lekki, Ikorodu, etc) they can enjoy great offers from Restaurants, Laundary services, Beauty & Health care, hotels, etc.
An important feature of Lekkideals.com is the availability of FREE apps for mobile devices. This is to ensure that consumers get great deals at their fingertips. You can purchase, manage and redeem Lekkideals directly on mobile by downloading the Android, blackberry, Ios apps that will allow you keep track of deals on your phone while on the go.
We also have a wallet system. Subscribers can credit wallet. This will allow them take advantage of deals that have very short Life span. Meaning that once wallet is credited, they don’t have to always carry their debit cards to purchase anytime they are interested in a deal.
Do we have other firms doing the same in your area?
Yes, there are other daily deal sites in Nigeria. The two major other daily deal sites are DealDey & Mocality.
How unique are you from them?
Lekkideals is the only daily deal website that focuses on Areas rather than Cities. Meaning that Lekkideals will feature only Local deals and in all areas of Lagos state. Every competitor wants to feature National deals.
Also, a major catch to Lekkideals is the time-limited nature (Shorter) of the Lekkideals discounts. Once we announce a deal, it will only remain online for 24 to 72 hours, after which the discount will no longer be available for purchase. The coupons themselves will be valid for commonly 6 to 12 months after you purchase them, so there’s no rush to redeem the coupon the same day. Like any form of sales, the provider wants to make it urgent for the customer to purchase, so when you see a discounted deal on Lekkideals that interests you, definitely jump on it within the next two days.
Have you raised any seed funding or are bootstrapping?
To date, the project has been self funded. Also, the support of family and friends.
Any amazing testimonies or deals?
We currently have the best Cup cake deals which will go LIVE in another week or two. Still in its early stages but I hope to capitalize on the increase in Internet and Mobile penetration in Nigeria, by increasing the range of product & service offerings. Focus from day 1 will be to ensure great customer experience through the ability to secure great deals, extraordinary savings, fast delivery times and a strong human element in providing responsive telephone support for customers.
The mission of Lekkideals.com is to ensure our subscribers save money on all their purchases henceforth. Our sloglan says it all . . . “Never again will you have to pay so much . . .“. Also, we hope to ensure that business owners make sales and get new customers.
Which campaign was the most successful?
So far, our Facebook campaign has provided us with the most awareness.
How is the startup scene where you are based?
Several starts are coming up every day. Just 3 weeks ago an online retail store launched and presently offers delivery in certain parts of Lagos.
Are there people, accelerators etc you want to thank for your success?
In two years, what do you want to achieve?
I see Lekkideals having over 200,000 active subscribers and doing over 10,000 transactions monthly. 75% of which will be completed via mobile devices.
Who is on your management team/ co-founders?
I had a successful stint while in the Bank and set out years ago to create an impact in the society. Having successfully set up the Largest Schools competition in Nigeria (SPELLIT! – www.spellitnigeria.com) with participation across the country, which of course was possible leveraging on technology.
Lekkideals is a further investment in technology, which is set to change the way Business owners and consumers interact in Lagos State, Nigeria. Am also the Chief Executive Officer of Gift People Limited, a company I set-up that owns the several online trademarks.
There are two other people on the management team now asides myself. Adeniyi Oludaisi is the Chief Operations Officer (Lekkideals) and Yemisi Oketona (Lekkideals), the Director of Sales.