As use of social media among corporate organizations in Kenya increase, there is need for them to be in the know of what is said of them to either reply or fix whatever it is the public says, yet its hard for a human being to track all the sentiments as they happen online especially with the proliferation of social media sites both local and international.
That’s where African Laughter‘s latest PR product comes in.
Built on PHP for nearly eight months Repute Daily Report is a new web platform to alert users in real-time when something is posted about them or about their firm’s on any social media network.
According to Japhet Kirimi, Account Manager at African Laughter, “RDR is a web-based platform to help PR agencies and individuals generate detailed reports on their client’s social media activity in real-time.”
Kirimi added, “Since web-based, RDR present more details that can not be generated at ago by the mobile phones applications.”
RDR is web-based unlike the firm’s earlier launched mobile apps. This is what he told TechMoran when we caught up with him.
How does it work?
The web-based platform filters and analyses all online mentions, across news, blogs, Facebook walls and Twitter hashes, to generate a report that PR agencies can emailed or printed.
Can individuals use it?
Yes, those interested in a web-based monitoring service can use it. However, we have another mobile phone application, TRACKALL that people can use to watch their own social media sentiments and get real-time reports sent to their mobile phones.
How many users so far since the launch?
Does it cut media managers?
No, RDR only complements the work done by social media managers.
Social media managers will respond to comments, queries, tags et.c and engage users online while RDR will augment it by making sure no mention goes unnoticed or problem unsolved.
Is it a must for the users to be on PR alerts service to use it?
No, we are also targeting companies that offer social media management services.
What inspired you to launch this service?
The realization of the growing importance corporate organizations are attaching to social media in Kenya. Also the role of PR agencies in the country as changed to include social media management and knowing that activity on social media occur pretty fast, and that one minute away from a computer screen will mean some comments, tags, or queries went an unattended, we conceptualized this tool that can keep a record of every activity as it happens and in real-time.
Who might be your close competition?
None, we have not heard of any in the market segment.