But recently, Mediamax Network Ltd owned by Kenyan politician, presidential aspirant and son of the country’s founding father Uhuru Kenyatta, partnered with Rapid Communications, a telecommunication solution provider based in Nairobi to launch an app dubbed K24 Rush Hour in a move to take traffic jam in the city by its throat.
The media firm said, “You don’t have to worry about getting late for your date, school or the office. K24 Rush hour is a new fun and interactive mobile application which gives you real-time traffic updates on your phone wherever you are.”
Unveiled on Saturday November 17 ‘K24 Rush Hour’, is a mobile phone traffic update application to be used by traffic police in Kenya.
Rush Hour enables traffic police and other users get real-time road updates to their mobile handsets indicating where traffic is heavy where the roads are clear.
The app is found on GooglePlay and has a USSD code 2075 which can be sent by mobile phone users to Mediamax Network of stations K24’, ‘Kameme’ or ‘People’. Those with phones not on Android, they can call *695# and register to get updates.
The app was launched at the Traffic Police Headquarters in Nairobi and had a two-day training for police officers and was attended by the Permanent Secretary in the Ministry of Communication Dr. Bitange Ndemo who callled for more innovation to solve such problems.
The app features city roads, where users choose a road they want to watch; a sharing button to enable users share with friends on what’s happening on their roads via SMS, photos.
To check out more see video below.