Ethiopia is set to have more business prospects as IBM plans to expand its operations in the country following an increasing demand by its local partners during a recent IBM recruitment drive attended by government and private sector representatives.
According to Gordon Lehman, Market Development Advisor for IBM, Ethiopia’s economy is one of the fastest growing globally and with more business opportunities. Apart from it being growing economy Lehman added that the country has a stable macro-economy and government with an open legal framework. The country is also secure.
Lehman added that the country’s large-scale infrastructural investments in the transport and communications sector and health and sanitation and the financial sector attract investments.
According to Hanli Wood, an IBM partner with CEWA, IBM is welcome to increase the country’s investments in technology even though there are other players in the country already.
According to MarketWatch IBM sales on Cyber Monday rose more than 30 percent than a year ago. MarketWatch adds that data from IBM’s Digital Analytics Benchmark also showed mobile devices increasingly used in online commerce with over 18 percent of consumers using either a smartphone or tablet to do their Cyber Monday shopping.
On expansion, IBM has also been setting up bases in Africa, with its Nigeria branch reportedly helping SME’s grow.