iROKING, Africa’s number one music site has joined forces with one of the continent’s leading mobile social networks, Eskimi, to bring the very best African artists, directly to users’ mobiles. The new site, music.eskimi.com is for the exclusive use of Eskimi’s millions of users, more than 5 million of which are in Nigeria. Registered Eskimi users can download tracks from iROKING’s catalogue of 35,000+ tracks from over 400 of West Africa’s top recording artists, directly onto their mobile via music.eskimi.com.
iROKING is West Africa’s number one music distribution platform, with over 35,0000 tracks from 400+ artists. The company also manages the YouTube channels of over 80 artists, delivering 15 million video views on average a month, with over 130,000,000 views across its pages.
According to Adi Nduka-Agwu, Head of Business Development for iROKO Partners, Eskimi’s huge online social network of people who chat about and share absolutely everything, from gossip, news and music are the best for iROKING to reach.
She said: “We can provide Eskimi users with free and legal downloads from the continent’s biggest stars, via a dedicated mobi site that works in perfect harmony with what they’re already accessing on the Eskimi platform”.
The new mobi site, designed exclusively for Eskimi by iROKING, is an awesome and totally seamless experience for subscribers, who will be able to play their favourite Afrobeats songs and share to their Eskimi friends. Eskimi users can also chat with their friends whilst downloading tunes from iROKING superstars such as PSquare, Iyanya, Flavour and Bracket, thanks to an integrated header that shows new messages and alerts.
He said: “We are extremely happy to add another entertainment category for our customers. Eskimi users already spend an hour per day in Eskimi and this partnership with iROKING will increase this even more. This new category of mobile music will also open new sponsorship opportunities for Nigerian brands”.
ESKIMI is one of the largest social media platforms in Africa with more than 10 million customers. Nigeria is the largest market with more than 50% of all Eskimi users. Eskimi serves more than 1 billion impressions per month and enjoys average one hour user spend time per day. Eskimi is also known to deliver unique brand engagement marketing. According to Opera mini report, Eskimi is a No.2 mobile destination in Nigeria overtaking Yahoo and Google. According to 2012 Google trends, Eskimi was TOP10 trending topics at Google Trends overtaking Facebook.
Eskimi’s partnership with iROKING is so timely.
In August 2012, iROKING announced that the music platform had registered 100,000 users and October 2012 saw the launch of a mobile site for iROKING, where registered users can listen to and download any of the 35,000 tracks on the site from their Feature phones.
iROKING is Africa’s number one music streaming service. Launched in 2010, www.iroking.com has over 35,000 songs from over 400 of West Africa’s biggest recording artists, including international superstars such as Bez, 2Face and 2Shotz. iROKING is successfully reorganising Nigerian music distribution via iROKING.com, YouTube, iTUNES and Amazon. Since its inception, the iROKING team has grown the business to over 80 managed YouTube channels delivering 15 million video views on average a month and over 130,000,000 views across its artists’ pages.