InMobi, the leader in mobile-first technology platforms, and the largest independent mobile advertising network, today announced the acquisition of Overlay Media, experts in context aware computing.
According to Naveen Tewari, Founder and CEO InMobi: “We are excited to add amazing talent to InMobi. This acquisition, along with Metaflow Solutions and MMTG Labs, will help us to continue to be at the forefront of delivering highly engaging content to consumers globally.”
British based Overlay Media has a team of data scientists who build the Context Engine technology for personalised content to mobile users. It is one of the mobile data analytics based technologies developer. Its flagship product, the Context Engine, enables intelligent on-device behaviour, wiser use of battery power and increased personalisation.
According to Dr. Ian Anderson, CEO at Overlay Media: “At Overlay Media, our goal has been to develop technology that enables mobile devices to provide a highly personal and immersive user experience. We are excited to join InMobi to further their position as a market leader in mobile advertising.”
The Overlay Media team will be based from the InMobi London EMEA HQ.
InMobi which recently closed its African offices, is an innovative mobile technology firm enabling brands, developers, and publishers to engage global consumers using mobile-first technology platforms that leverage advances in big-data, user behaviour, and cloud-based architectures to simplify advertising.
According to the firm, agencies and advertisers also leverage its platforms to create HTML5 rich media ads and engage 578M consumers across 165 countries. Developers and premium publishers use InMobi platforms to acquire and monetise their mobile apps and their mobile websites across the globe. With offices in multiple continents, InMobi provides global reach with local service and support across the globe. The firm is backed by SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures.
