iROKO Partners, the world’s largest online distributor of Nigerian movies and music, has began 2013 with a new office in Johannesburg, South Africa in move to reach out to the country’s content providers, media agencies and advertisers.
According to Genevieve Dumorne, iROKO Partners Johannesburg office head: “We’ve come to South Africa to work closely with the continent’s leading media agencies, advertisers and content providers.”
Dumorne added that their expansion to the country is due to its mature entertainment and tech scene, in her words, it is also dynamic and exciting .
She said, ” We’ll be looking to see not only what we can learn from it, but also what we can contribute to it with iROKOtv and iROKING – two of the continent’s leading online entertainment distribution platforms.”
The office, located in Maboneng precinct, will house a team of up to 5 and will be a regional hub for iROKO Partners with specific focus on the development of new business partnerships, working closer with key South African media agencies and the sourcing of new content for its popular movie and music platforms, iROKOtv and iROKING.
In 2012, iROKO Partners’ music platform, iROKING, announced its first partnership with a South African-based company with the launch of a mobile music site for GoMetro, the mobi site for commuter rail agency, Metrorail.
The VC-backed tech and entertainment company, launched in Nigeria in 2010, has offices in Lagos, London and New York and is now looking to increase its presence in Africa, starting with Johannesburg. In just two years, the company has built a global audience of over six million unique users from 178 different countries across its movie and music platforms. The company delivers, on average, 207,000,000 minutes of content every month across all of the iROKO Partners platforms.
iROKO Partners is the world’s largest distributor of Nigerian entertainment. Since December 2010, the company has built a global audience of over six million unique users from 178 different countries across its movie and music platforms.
Between iROKOtv, an on-demand film streaming service for Nollywood movies, and iROKING, a music streaming service, iROKO Partners has the largest legally assembled library on planet earth, giving viewers access to thousands of movies, tunes and music videos at the click of a mouse. The company works with Nigerian movie and music producers & artists to bring this content into the digital arena, showcasing the very best of the country’s incredible creative content to the African Diaspora on beautifully designed, easy-to-use websites and mobile apps.