In a move seen to simplify airtime purchase and increase its user base, Orange Kenya has partnered with PesaPal, an e-commerce payment platform to enable subscribers buy online.
The partnership allows Orange over 2,106,250 subscribers to use mobile money, debit and credit cards to purchase airtime online away from the old scratch cards, Orange is the first in this to allow its users to buy airtime using other telecom firm’s mobile money services and introduction of credit cards.
According to Orange CEO Mickael Ghossein: “Our data customers that may have subscribed to other networks due to their voice offerings will now have the flexibility of purchasing data bundles directly from their mobile money accounts.”
He added that it is fact that the mobile telecoms market in the country is characterised by multi-SIM users, due to various pricing and quality in the network’s different services like voice and data.
This is just the beginning. According to Ghossein several other Orange offers and products will use the PesaPal payment system.
Founded in Kenya, PesaPal allows merchants sell online after integrating their payment platform on their eCommerce platforms. PesaPal allows buyers to use either mobile money or debit and credit cards.
According to the founder and CEO, Agosta Liko PesaPal is bringing a convenient and simplified way to for Orange subscribers to top up their airtime.