Exset B.V pioneers of TV ecosystems for emerging markets, today announced two key international appointments in a move that reflects their 2013 expansion plans especially for its Digital Monetisation System (DMS).
This move also shows its vital ability to reduce the digital divide in emerging markets and empower populations via the TV screen.
One of their new appointments, Hema Suri will be the new Director of Business Development for Strategic Markets, for Africa and the CIS countries. Suri was previously at BBC Worldwide Channels as Regional Manager for North India, including Pakistan and Nepal. Based in Dubai, Suri has a Masters in Mass Communication from the University of Leicester (UK) and a Specialisation in International Business from IMM Calcutta.
Rahul Agarwal has joined Exset as a Product Manager for set-top boxes (STB) and is focusing on both Asian and African markets. He brings with him vast experience of working with some of the major broadcast giants including BSkyB and Channel 4 in the UK. He has headed major STB projects and is working to deliver the best technical solution cost-effectively for emerging markets. Agarwal is based in the UK office.
Alex Borland, CEO, Exset, said, “We are pleased to welcome both of these key talents to Exset as the company continues to expand its business in emerging markets. Their experience is invaluable, helping Exset’s customers to take advantage of digitisation and to be able to monetise pay-TV networks where previously impossible.
Gary Ellis, Exset CTO, added, “The skillsets that these two possess will assist Exset in driving our cutting edge technologies into the pay-TV domain, allowing operators to secure and monetise their networks and also to make them future proof.”
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DMS – an award-winning solution – bridges the gap between technology and value-added services. It allows digital television platforms to be created that can then be monetised where previously impossible. The result allows populations to help from new information and entertainment services, while partnering with governments to achieve digital switchover and bringing social transformation.
Exset is a broadcast technology and solutions company founded in 2011. It is based in The Netherlands with offices in the UK, Estonia and India. Exset provides complete solutions to the television industry focusing on emerging markets where localisation, social and economic factors require a fresh approach to traditional technology supply. Exset works collaboratively to provide a unique service, understanding developing markets and working with TV operators in to monetise platform deployments.
Exset is also a leading global supplier of conditional access technologies.
