Eskimi, one of Nigeria’s largest social networking platforms and Etisalat Nigeria have teamed up to provide Etisalat subscribers and Eskimi fans quicker access to the social networking site through the speed dial option on the Etisalat-branded opera mini browser. Supported by Etisalat’s 3.75G data service, Eskimi Etisalat members will also receive added-value on Eskimi through virtual currency and VIP packages.
Speaking on the partnership, Chief Commercial Officer, Etisalat Nigeria, Mr. Wael Ammar said “We believe this partnership strengthens Etisalat’s position as a leading network provider of quality mobile data in Nigeria. By partnering with Eskimi as one of the largest social media platforms in Nigeria we continue to give our subscribers new and exciting platforms.”
To promote the partnership, Eskimi has launched a special campaign that is beneficial to Eskimi fans and Etisalat subscribers. Etisalat subscribers who are members of the social networking site and visit the portal more than two consecutive days will receive Eskimi coins, a VIP service package, which provides access to advanced features of the community for free. Non-Etisalat members on the other hand need to accumulate these coins – by paying for the coins using real currency (naira and kobo).
“As part of the partnership, Etisalat customers now also find Eskimi easier through the special speed dial functionality on the Etisalat branded opera mini browser. To access Eskimi, all they need to do is click on the Eskimi icon on Etisalat’s opera mini and they are automatically redirected to the site. We have received positive feedback from our members and are very happy partnering with Etisalat Nigeria”, Vytas Paukstys, CEO Eskimi said while announcing the partnership.
Eskimi has already delivered close to 1 million VIP packages to customers at a gross value of 70 million Naira. 153 million coins were delivered to customers as a courtesy of Etisalat.
Operators are facing fierce competition and ARPU drop. Data is increasingly important. Customers use multiple SIM cards and they choose which card to keep as primary for topping up. Based on experience from Europe, operators of whos SIM cards are used as primary data cards, have highest ARPU, they also get more revenue from interconnect.
Data usage creates personal attachments, social relationships and cannot be easily changed. Operators need to partner and co-brand with products having personal relationships with customers to increase revenue and loyalty.
Eskimi is a growing social media platform and mobile operator can increase revenue, brand equity, grow customer base and loyalty by partnering with Eskimi in multiple ways:
– Increase data usage on the network
– Increase top-up revenue
– Increase brand equity, make operator brand more personal by co-branding with Eskimi
– Use Eskimi as a customer acquisition platform
In less than 2 years Eskimi became one of the largest social media platforms in Africa and Nigeria reaching 10 million members worldwide and 5 million in Nigeria.
In just about 4 years of operations, Etisalat Nigeria has become a major industry player with a growing subscriber base of 15 million in a highly competitive market. Its portfolio of voice and data-centric products include – easybusiness, easy starter, easycliq, easyblaze, easynet and elite world; all tailor-made to meet the needs of its subscribers. For its outstanding performance, it has won several awards including ‘Brand of the Year’, ‘Best Telecom Customer Service’ Telecom Innovations Company of the Year, and ‘Most Innovative Corporate Social Responsibility Company’, among others. Etisalat Nigeria is one of the 17 operations of the Etisalat Group that spans across Africa, Middle East and Asia serving over 170 million subscribers; and it is committed to delivering innovative and quality services to its growing subscribers.