Growing steadily in Nigeria, social media platform Eskimi has partnered with the Mobile Money Expo organisers in a move to promote uptake of mobile financial services to millions of its young mobile subscribers in Nigeria.
Eskimi will invite its members to test mobile money innovations at the Mobile Money Expo held at the Lagos Orientals Hotel on 6-7th of February of 2013.
According to Vytas Paukstys Eskimi CEO, mobile money is an important market for Eskimi as it launched a mobile money customer acquisition platform last year.
Paukstys said, “Mobile money is an important market for us, since Eskimi launched mobile money customer acquisition platform in 2012. The platform has all tools to promote, register customers to mobile money operators data bases.
Adding Paukstys emphasised that, “media tools in Eskimi help educate, research the customer segments mobile money companies are looking at. We also designed special tools to increase usage, as this has been the main challenge of the industry”.
This years edition of the Mobile Money Expo, mobile money operators will share experiences on mobile money regulation, technology, application, marketing, customer relationships, agency network and several innovative practices that may help increase the uptake of mobile financial services for shopping, remittances, micro finance, social payments and others.
Licensed mobile money providers will also showcase their platforms, applications and services.