A pre-launch site is already available by the way and a Facebook page up by the 15 th. Hellofood went live in Kenya November 2012 and has signed up 20 restaurants by press time. Hellofood.co.ke is run by Bryan Kariuki, formerly of Rocket Internet’s PayEleven SA office.
Rocket Internet describes it as Kenya’s No. 1 Online Retailer – wide selection of categories & products, unbeatable prices and great customer service.
Berlin based Rocket Internet owns over 50 companies since its launch 2007 by the Samwer brothers. They also own Zando, Wimdu, Glossybox in SA, Jumia in Nigeria, Egypt and Morocco and HelloFood in Ghana, Kenya, the Ivory Coast, Nigeria and Senegal) and
Jumia Kenya like its Nigerian counterpart will will be an online shopping solution where people can purchase electronics, books, DVDs and several other items and have them shipped directly to their homes or offices.
Jumia is simple to use in what they say 3 easy steps; a buyer select their products on the site, register and picks a payment options then indicate location to have their products delivered.
Rocket Internet recently launched Kaymu an eBay clone in Nigeria and Pakistan. We are sure it will be live in Kenya before the end of the year.