Launched December 3 in Dakar Senegal, Rocket Internet’s Hellofood has already signed up 30 hotels in a move the food ordering website will simplify lives of Senegalese consumers.
Boasting of simplified meal ordering process with a range of specialties, Joe Falter, Hellfood’s CEO said the meal ordering services are too complicated and not fast enough but Hellofood was created to solve that.
Falter says, ordering for meals on Hellofood takes just a few clicks as clients just enter their neighbourhood, choose their preferred restaurant and click on the menu they like and Hellofood ensures the food is delivered.
According to him, the web is central to consumers and restaurateurs as consumers spend much of their free time online and restaurateurs too, are online or social networks building their reputation and reaching out to more clients.
A number of restaurateurs such as Walid Ezzedine, owner of Shogun and Thomas Gomis, owner of Taste of Asia believe the food delivery service will help them increase their customer base. Ezzedine says “online ordering will be very well received” by consumers who have less time to go out to a restaurant while Gomis adds, “The presence of my restaurants on Hellofood will undoubtedly increase my sales.”
Hellofood Senegal is now live in Dakar, but has plans to spread to other cities in the country.