Launched last year to engage clients for Pepsi Nigeria, Eskimi fan clubs are proving to be effective with over 150’000 members in its first month of operation
According to Pepsi Nigeria, it used display media, fan clubs, viral invite features, Predict & Win applications, Nigerian idol lyrics competitions to reach the milestone.
With 175,000 members now, the Eskimi fan clubs are proving to be an effective tool to reach and engage with customers with top performing competition posts on the fan club reaching over 21’000 comments and likes – an amazing participation result never seen before.
Eskimi aim is to help firms reach out and engage more clients using the fan clubs. You can see the Slideshare here.
Eskimi was co-founded in 2010 by Vytautas Paukstys and Povilas Skrebutena and has over 10 million users with over 5 million of them in Nigeria and also the second most visited mobile site in the country.