Samsung Electronics West Africa chose Kate Henshaw and Banky W to raise awareness for Samsung mobile products in West Africa and help the firm make its products the preferred ones in the West Africa sub-region.
According to the Managing Director, Samsung Electronics West Africa, Mr. Brovo Kim, Henshaw and Banky W represent the values that Samsung has stood for over the years and he was proud and to have them as the firm’s Brand Ambassadors.
He said,“The Samsung brand stands for qualities of innovation, change, discovery, self-expression and excellence in performance. And these very same qualities are epitomized by Banky W and Kate Henshaw, whose quality and depth of work as well as versatility as artistes have endeared them to Nigerians today.”
Kate Henshaw is helpful to the firm as she will reach out to Nigerians through the country’s growing movie industry.
Samsung also launched its Galaxy line-up with Samsung Galaxy Grand. The 5-inch display, smart dual-SIM Galaxy Grand combines the features of Samsung’s Galaxy S III and the Galaxy Note II, released last year. It’s now up for preorder in Nigeria before its release in February.
Banky W will be autographing. Pre orders before Valentine’s Day can win a ticket to the official unveiling of the device on February 15, 2013 or spend a weekend at the Oriental Hotel.
Mr. Emmanouil Revmatas, Samsung Electronics West Africa’s hand held products Africa. He said, “We feel that the Galaxy Grand will further fuel the growth of the Smartphone market in Nigeria and will especially delight consumers looking for a great Smart dual-SIM phone. The Galaxy Grand best meets the growing consumer preference for a large screen device that gives them a great multimedia experience and superior performance.”
Samsung Electronics shipped most of its products in fourth quarter of 2012. Samsung shipped over 105 million handsets and only 60 million were smartphones. Samsung smartphone shipment is long to beat, at 31 percent to the while Apple’s 24.5 per cent share.