Makola.com wants to be the one-stop shopping destination for all African food products and groceries online.
The startup wants to be Africa’s online marketplace as it builds market for African foods to serve the increasing number of African international students in American Universities.
The founders say they found it very difficult to get basic African groceries both in online and physical stores. They therefore discovered that the lack of African foodstuff online was due to the fact that most of the local African markets are run by a generation of old women, like their mothers, aunts, and first generation immigrants who were not as tech savvy as they are.
The founders launched Makola.com to bridge the gap and digital divide. Makola.com was likely named from Makola Market in Accra Ghana.
They say, “We seek to combine our collective talents and harness the power of technology to produce a viable African business that ultimately makes an impact on the African continent. Makola.com’s number one priority is serving our customers in having the best experience while shopping for African groceries online.”
The founders believe they will bring a taste of Africa and African food products to US doorsteps and are working with local African markets and farmers to build an online market and by doing so grow African businesses, create jobs and improve the economic conditions within the African Diaspora and back home in Africa.
Makola.com also has African recipes and methods to show users how to prepare African foods like their mothers could do back home.
Users sign up for an account, show their wishlist or buy some of the things they have listed and then pay for them. Apart from pgroceries, Makola.com is also interested in beverages, herbs, seasoning and spices. Meat, seafood and frozen Products. Cooking Oil
soup and soup thickener. Fufu and pounded yam, shito, cassava products and corn flour, grains and rice, canned food and snacks. Clothing, health and beauty products can also be bought from the site. There is also music and books and movies sold on the site.