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Safaricom Beats Global Giants To Be On Fast Company’s List of World’s 50 Most Innovative Companies

Milcah Lukhanyu by Milcah Lukhanyu
8 years ago
in Tech
4 min read
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Safaricom has beat tech giants Google, Apple, Yahoo and Microsoft to be among the top ten most innovative companies for 2013 according to a survey by Fast Company.

Safaricom’s Daktari 1525,  a 24/7 call-in service that, for a small fee, connects callers one-on-one with a doctor launched late 2011 is becoming central in the lives of many Kenyans and Fast Company says this year Safaricom is “boosting marketing to get more customers calling, and more Kenyans healthy.”

According to Fast Company more than 50 percent of Kenyans live on less than a dollar a day, making  medical care a far-off luxury. But local telecom giant Safaricom is playing a vital role in bridging between doctor and patient. Fast Company has an annual guide to the state of innovation in the global economy and features businesses whose innovations are having the greatest impact across industries and cultures.

Nike was the most innovative company according to the list followed by Amazon, Square, Splunk, Fab, Uber, Sproxil, Pinterest and Safaricom at position nine and Target at number ten.

Late October Safaricom slashed by half call costs  the calling rates to Daktari 1525 from Kshs.20 per minute in a move to increase Kenyans ability to access quality healthcare. At the moment the service had nearly 2,000 calls per day and had recorded over 200,000 calls since it 2011 launch.

READ  PMA2020 a mobile tech solution enables family planning and reproductive health data access

The service is owned by Safaricom Ltd and Call-a-Doc Ltd, a medical information service.

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Milcah Lukhanyu

Milcah Lukhanyu

Milcah Lukhanyu covers daily news briefs at TechMoran. She is the person who will probably read your press release and get the story out of it or totally trash it. Send tips to [email protected]

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