Buni TV has today announced a partnership with AfricanFilms.tv that is expected to revolutionise Africa’s Video On Demand space on the continent and among the diaspora.
AfricanFilms.tv, is an African video-on-demand platform based in Senegal. Today, February 13, the two firms have entered into a content acquisition partnership in what they say is a first marriage in a fast-growing and increasingly fragmented sector. The Buni TV-AfricaFilms.tv partnership constitutes the first consolidation in this dynamic space and gives birth to the first African VOD solution to bridge East and West, English and French-speaking Africa.
The two platforms will share their catalogues to target both the continental and diaspora audiences, but will continue to operate under their own brands.
According to Enrico Chiesa, CEO of AfricaFilms.tv, “Our partnership opens an unprecedented monetization avenue for African and Caribbean filmmakers,” and added that, “by working together, AfricaFilms.tv and Buni TV will be able to distribute their content throughout Africa (from Dakar to Nairobi) and the entire diaspora. It’s a “sign once, be seen everywhere” plan, with no middlemen taking their cut.”
Kenya-based Buni TV, which recorded an impressive debut with 300,000 unique visitors and more than a million views in just a few months, brings to the table its expertise with reaching African viewers through mobile.
AfricaFilms.tv, out of Senegal, focused its efforts so far on diaspora audiences. It boasts a catalogue of 1,000 premium titles and a robust tracking and anti-fraud encryption system that won high marks from rights owners for its transparency.
The two African platforms also have a strong presence in Western markets, with Buni TV keeping offices in the United-States and AfricaFilms.tv in France.
“AfricaFilms.tv and Buni TV share a deep commitment to bringing the best African content to African audiences, wherever they may be and however they may want to consume it,” said Buni TV CEO Marie Lora-Mungai. “Our strengths are very complementary, and may well lead to future synergies in technology and marketing.”
The partnership comes at a time when the continent’s digital film distribution market is heating up. Last year, several platforms launched their services around the same time forcing leading African media experts to question some of these companies’ capacity to survive.
Buni TV is a service of Buni Media, a multi-media company based in Nairobi, Kenya and Los Angeles, California. Buni Media is the production outlet behind The XYZ Show, Africa’s first political satire program featuring life-size latex puppets. The XYZ Show reaches an audience of more than 8 million people every month through its various platforms.
Buni TV’s new partner, AfricaFilms.tv is historically the 1st African VOD platform, managed by Soon Dakar backed by IDmage Paris. It was chosen by the ACP Group of States and the EU to reinforce the African & Caribbean film sector with a powerful legal digital distribution tool. It also partners with the Senegalese Ministry of Culture, the Goethe Institute, the CNC, Doen, Hubert Bals, IDFA, Cordoba African Film Festival, among others.