The Bloomberg Media Group, a division Bloomberg L.P., has today February 28 partnered with Optima Media Group, a Nigeria-based content provider to launch Bloomberg Television Africa in a move to strengthen Bloomberg’s position as a leader in global business and financial news across the African continent.
Bloomberg Television Africa, to be launched in the second half of this year will have three to four hours of business programming per day for English viewers across the continent. The TV will be run in Nigeria by Optima Media Group assisted by a Bloomberg executive.
Rotimi Pedro, Group CEO at Optima Media Group Ltd said, “Bloomberg Television Africa will provide a dynamic and relevant context for the coverage of financial news across the continent. The programming will highlight the business in everyone – from everyone in business.”
Pedro added, “We look forward to working closely with Bloomberg Television to bring together top CEOs, policymakers and thought leaders to explore what fuels African growth.”
Bloomberg’s partnership with Optima Media Group is expected to up Bloomberg Television’s presence and reach in Africa.
Andy Lack, CEO Bloomberg Media Group said, “It is the latest component of our wider strategy to partner with leading providers in markets that have a compelling economic growth story.”
Bloomberg Media already has similar partnerships in India, Turkey, Mongolia and the Middle East and the African launch will accelerate its goal of supplying local relevant global business and financial insights.
Content from Bloomberg Television will be re-packaged and re-distributed via satellite and Internet Protocol Television (IPTV) as well as traditional terrestrial formats. The partnership deal applies to all of Sub-Saharan Africa.
Content will be produced in Lagos, Johannesburg, London and Nairobi with dedicated presenters, reporters and producers based in each market. Bloomberg will appoint an executive producer to run Bloomberg TV Africa side by side with Optima Media Group. Bloomberg has over 2,400 journalists in 146 news bureaux across 72 countries.