Leadership behind ZunguZ, a global multi-tier mobile payment platform integrated into Facebook, has released the first beta version of the ZunguZ merchant api (application programme interface) for integration into online stores.
The merchant api links a merchant to the consumer via Facebook and means that anyone with a website can now facilitate customer payment via the social network.
There are significant advantages to using this system, for both the consumer and the merchant, explains Robert Sussman, joint CEO of ZunguZ.
“For merchants it means that they can now create and sustain an environment in which they are closer to their customers, they know their purchasing habits and can serve them a richer, more customised shopping experience,” says Sussman.
The benefits for customers include the fact that they do not need to provide their credit card details to numerous websites, so there is less security threat, and the convenience of a ‘one-click purchase’ and no administrative issues.
This falls in line with ZunguZ’s overall strategy to serve as a quick, hassle-free, easily accessible and effective platform for online transaction and personal finance management.
One of the kingpin components of this strategy is to add value to all stakeholders who play a role in online business and finance.
“This means securing the buy-in of merchants and consumers who must engage each other – but now have a more streamlined, convenient and practical way of doing so,” Sussman adds.
Merchants who are interested in implementing the api and learn more about how it works are urged to visit the ZunguZ website (www.zunguz.com) and consult the site’s demo shop.
Mobile payments and finance is considered to be one of the faster growing market segments within the consumer technology space.
Sussman believes that against Facebook’s projected increase in subscription, which now stands at over 1 billion world-wide, and integrated quality of architecture which runs ZunguZ, there is a great deal for businesses to look forward to.
“Our objective is to be at the forefront of this global development and add value every step of the way,” he adds.