Eskimi launched a new fanclub function in December 2012 and in just over 3 months Nigerian brands reached and exceeded 1 million fan mark. Eskimi fanclubs is a special solution for brands to communicate with their existing and potential customers, engage with them, launch games and competitions.
One of the main problems fanclubs solved for Nigerian advertisers is technical optimization for all mobile phones. Fanclubs work for more than 2000 devices and is a perfect landing page solution. Brands can also turn fanclubs into their community pages.
“We are extremely happy with the results of our new product for brands and businesses. These numbers show that brands appreciate results and ROI they get from the fanclubs and their investment. We will continue to improve the solution to deliver better reach, better engagement and more customization based on the client needs”, Vytas Paukstys commented on the results.
Today fanclubs are mostly used by FMCG brands, banks, mobile money, mobile network operators and internet products. Brands grow their fan bases with display media, games inside Eskimi, but every fanclub also has a vanity address that can be promoted outside Eskimi. “By using a fanclub as their landing page brands have better reach through mobile device optimization”, Vytas explained added-value of the fanclubs.