A new Nigerian start-up, 234 Digital Limited based in London, has launched Orin, a music discovery service to digitally distribute music for both independent and established artists or record labels in Africa.
Orin, Yoruba for Song is an online African music streaming platform with optimum social engagement. Orin being owned by 234 Digital means music and art rights-holders will also have the opportunity to sale their music and art online on outlets such as iTunes, AmazonMP3, Zune Marketplace, Rhapsody, eMusic, Spotify.
Orin will have to take on iRoking, another successful African music streaming service from iRoko Partners, Deezer,Gbedu.FM and Wabeh in Kenya. The best will win.
Based in London, England 234 Digital allows artists and record labels to monitor sales, upload new projects, and most importantly get paid. The start-up was co-founded by Finbarrs Oketunji and Timmy Abede in October 2011 in a move to assist artists and record labels get their music online to fans and also make money doing so.