Sasa Africa is now SOKO! Same company, same mission with just a NEW name.
SOKO is Swahili for “marketplace” and the team believes the new name lends itself perfectly to describe them.
“We are thrilled for this new chapter in our development and we hope you are too! Check out our new website www.shopsoko.com ”
Created by women for women the craft marketplace wants to help “fashion a better world” via direct exchange of beautiful crafts from women artisans in Kenya to their global web consumers.
Co-founded by Ella Peinovich, Gwendolyn Floyd and Catherine Mahugu and with several accolades
to their name, Soko enables women artisans in Africa to take part in global trade otherwise closed out due to complex banking requirements and registrations.
The team says women in Africa produce 60-80% of the continents goods yet only earn 10% of the income. Soko kills the economic discrimination faced by women in patriarchal societies in the developing world.
The co-founders have redefined the Soko on online marketplace and is fair and accessible to women to empower themselves.