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A study initiated by Eskimi, a mobile social network with over 10 million users in Africa, found that social networks are being used more than email as communication tool in West Africa.
A total of 1000 people participated in a survey which showed that only 46% of the users use e-mail as daily form of communication, 30% of users have e-mail to just register on sites and 12% of users use e-mails for business reasons, while 57% use it to communicate to friends.
Following the survey, Social media as the most popular channel of communication with 41% of respondents mentioned it is more important that e-mail while 38% use SMS and Chat Messengers as their main form of communication.
Commented on the results Eskimi CEO Vytas Paukstys said, “We do data collection campaigns for some of our clients and it was important for us to understand the real value of e-mail. We felt that in Nigeria and West Africa, e-mail was less used as an active channel for communication, but the results we got were surprising anyway.”
The full report can be downloaded through Slideshare and brands that need more insights can run a survey on Eskim here.
