Mobile social network, Eskimi has launched a B2B portal for its advertising customers and partners to access customer case studies and other marketing and business tools in a move to help businesses in Nigeria take up the massive growth opportunities brought by online and mobile marketing.
The portal has tools firms can use to market on mobile and online. It also has latest researches and case studies which expound in detail how Nigerian financial institutions can utilize online media tools.
Explaining the huge potential of online and mobile media tools, Vytautas Paukstys said,”We have built specific marketing tools for mobile money operators and other financial institutions in Nigeria. Financial institutions can utilize online mobile marketing much more than they are doing now. With low banking penetration in the country banks and mobile money companies can convert millions of non-banked customers to their own customers.”
On the other hand, more than 70% of mobile internet (Eskimi research) users already have bank accounts. They already have minimal financial service education and this opens up opportunities to up-sell additional services like savings, personal loans, investment banking and mobile money.
“From what we see on Eskimi, customers are signing up for mobile money or financial services willingly. I think one of the main problems of slow mobile money take-off or low financial inclusion is lack of marketing activities from the largest financial institutions. Banks and mobile money companies should reach out to their potential customers more”.
In a move to build relevant marketing tools for Nigerian market, Eskimi has finalized 2 case studies for financial institutions; 30’000 leads for banking customer here and the Mobile money customer acquisition & awareness campaign here.