E-Tourism Frontiers, a global programme to develop online tourism in emerging markets around the world and Visa and South Africa Tourism have launched a USD$10,000 cash prize challenge for developers to come up with an awesome travel app.
The challenge is open for talented developers across Sub-Saharan Africa and was first announced in Cape Town last year. Dubbed the Africa App Quest, the challenge aims at encouraging use of tech in travel and tourism in a move to put Africa on the map.
Claire Olverman, Head of Cross-Border Marketing for Visa Sub-Saharan Africa said: “As a proud partner of South African Tourism, Visa is excited to collaborate with the organisation on initiatives such as the Africa App Quest that has the potential to reach out to a wider, global audience and strengthen inbound travel.”
She added: “We encourage all developers – whether up-and-coming or already established in the industry – to get involved in the Africa App Quest. This is a great way for developers to make a name for themselves in the global travel and tech community.”
You don’t have to have a native iOS app but is fine if you can build one. Applications are open for online safari guides, urban directories, game spotting and recording apps, online booking and shopping tools and even apps digging into local cultures. Left out of the category, don’t worry-Any application that uses technology to improve and increase travel in Africa is welcome to apply.
You ain’t late yet as applications close August 16 so as representatives from Visa, South African Tourism Board, Betapond, Kenya Tourist Board and Trip Advisor together with the judges will pick best three applications. The three winning teams will have one of its represented flown to the 6th Annual E- Tourism Africa Summit in Cape Town September 9 and 10 for the final verdict before a bigger audience and judges.
Whether you or your team wins is no big deal.
William Price, the Global E-Marketing Manager of South African Tourism said: “This is an opportunity for developers to step into the broader development arena and use their expertise to contribute to the fast growing tourism industry and build a uniquely African app that enhances every tourist’s travel experience.”