Orange Kenya, will in May and June reward subscribers with bonus on-net voice and SMS airtime plus a free subscription to its Holla tarrif for every purchase of mobile internet bundles ranging from 50MB to 5GB worth KSh 20 to KSh 700. Unlimited data bundles qualify for free subscriptions to Holla.
According to Orange the promotion is a flagship offer in its mobile Internet campaign dubbed ‘Opportunity Changes With Orange.’ Personified by Julius Yego, the Kenyan javelin athlete nicknamed ‘the YouTube Athlete’ for relying on YouTube videos as his javelin tutorials and finally making it to the finals of the 2012 London Olympics. The campaign positions the Internet as a path to achieving goals, dreams and ambitions.
CEO, Mickael Ghossein said Yego is an example of the unlimited opportunities for learning and development that Internet access offers.
“At Orange, we view Internet as a solution and mobile Internet as a solution in your hands. Yego is the first of many who will give us the privilege of telling their story of a dream that became a reality through mobile Internet,” he said.
The two-month campaign will involve consumers of mobile Internet in a variety of experiential platforms, inviting them to share their own inspiring stories and examples of Internet-enabled opportunities. “We hope that our micro site will become the home of these stories during this campaign and long after it,” said Ghossein.
According to Yego, getting to access the Internet was akin to having an online tutor.
“I watched YouTube videos and it really paid off for me, to see the training techniques and skills that professional Javelin throwers use. Interestingly, it was via the Internet that Orange and I connected to tell my story.”
Orange said the offer bolsters its existing reward scheme where customers receive varied amounts of airtime depending on how they use it.