Nokia India, in collaboration with AppCampus (Finland) and members of Harvard Business School Alumni Angels (India Chapter), have launched ‘Appcelerate-India’ to boost mobile app development on Nokia Lumia and Windows platform.
The most promising ideas from the Nokia’s first consumer app reality television show, Your Wish Is My App, as well as submissions from the local ecosystem will be considered for investment and incubation. This initiative combines the best of AppCampus’ global acceleration model with the hands-on mentoring expertise of Appcelerate-India.
Highlighting the essence of the collaboration Gerard Rego, Director- Developer Experience, Nokia India said, “At Nokia, our aim is to support Indian app developers to drive path-breaking innovation on our platform. We believe that this will open up countless opportunities to shape the app ecosystem, giving developers the chance to give new and innovative experiences to consumers”.
Pekka Sivonen, Head of AppCampus said, “It’s exciting to build this type of start-up collaboration, tailored for the Indian market, where we truly get to reach developers and start-ups locally and help them evolve into the next Big Thing. This collaboration between AppCampus and Harvard Business Angels can bring significant and sustainable new opportunities for mobile-focused entrepreneurs and their businesses”.
Ravi Gururaj, Co-founder, HBS Alumni Angels India Chapter, said,“ India has strong technology credentials and a renowned entrepreneurial background. The successful evolution of the technology industry in India presents a great opportunity for mobile app developers. We are now seeing a massive spurt in passion from the local ecosystem towards entrepreneurial ventures in mobile products. Through our collaboration with AppCampus and Nokia India, we want to support app entrepreneurs in their development work and create an innovation-led start up culture”
Nokia and Microsoft invested 18 million euros to form AppCampus, a mobile application accelerator program managed by Aalto University in Espoo, Finland. AppCampus is aimed at fostering mobile application development on Windows Phone.
To involve consumers in the exciting world of mobile apps, Nokia India had created the world’s first app reality TV show, Your Wish is my app (YWIMA).With this campaign, Nokia opened up the world of app development to consumers which resulted in over 38000 suggestions of what they felt would be app ideas relevant to them. The promising ideas of YWIMA campaign will get an opportunity to see their app come alive through this grant.