LINE is a messaging application for smartphones, well-known for its lovable sticker characters. For its first Asha app, LINE will unveil four varieties of default stickers – Moon, Cony, Brown and James – while enabling 1:1 chat and group chat.
The app, which is huge in Asia and growing fast in the rest of the world, allows users to send instant messages to friends or groups, and send photos and stickers to each other for free. It also enables users to send messages to friends from a PC to a mobile phone.
Commenting on the new development, Nokia’s Head of Product Marketing for East Africa, King’ori Gitahi said the company was focused on bringing continuous innovation to Asha and providing choice to Nokia’s valued–consumers, with a multitude of chat apps.
“LINE will take advantage of our Nokia Notifications API solution allowing consumers to receive chat notifications in the background, saving memory, data and battery consumption. Another key advantage for the Kenyan market, is that LINE works on both single and dual Sim, providing choice across the Asha full touch range.”
LINE, which currently boasts 130 million users in over 240 countries, also has other worthwhile features such as the ability to block certain users, turn off your public ID and stop people from automatically adding you to their friends list.
Nokia’s collaboration with LINE was announced during this year’s Mobile World Congress in Barcelona. LINE’s partnership with Nokia on Asha smartphones is expected to serve as an important platform for improving awareness on LINE’s global service and attracting new consumers from across the globe.
After making LINE publicly available in March this year, the two companies are now working towards delivering more capabilities for Asha smartphone consumers. Nokia launched the Asha range in 2011 to target the next billion people in emerging markets.