mBlox.com, a global mobile business to consumer engagement firm Wednesday April 29 announced entry into the South African market and the appointment of James Bayhack as Country Manager of South Africa. Bayhack will be based in Cape Town, South Africa where he will lead the expansion of mBlox in the region.
Bayhack has extensive experience in mobile messaging, including carrier and supplier management, and has driven new business growth in both South Africa and the broader African and European regions. He also has significant experience in ISP/connectivity marketing, driving sales for large multinationals such as Verizon Business and Naspers.
“As the world’s largest SMS messaging company, expanding our footprint into South Africa is a natural extension to our very strong position in North America, Europe and Southeast Asia,” said Rob Malcolm, General Manager for EMEA and APAC, mBlox. “We are very excited to bring our 13 years of experience in delivering mission critical SMS to South Africa. With more than 10 million smartphones in South Africa, we see a significant opportunity in assisting South African brands and enterprises develop their next-generation engagement strategies leveraging a combined Rich Push and SMS solution on the leading mBlox Engagement Platform.”
mBlox provides businesses the broadest global reach for mobile messaging, connecting 6 billion devices through a network of over 800 mobile operators. In 2012, mBlox delivered 5 billion business-to-consumer SMS messages. The mBlox Engagement Platform enables brands and enterprises to connect with consumers at the time and location that is most relevant to the message being delivered, providing better ROI and customer satisfaction. mBlox has offices in more than 12 countries, providing seamless global coverage to customers.