To achieve the goal of impacting one million people, Digital Jobs Africa will bridge the gap between the supply of high potential job seekers who need both technical and soft skills to be work ready and companies seeking talent to service their expanding business needs. Digital jobs such as data entry, service center support, online research and web design will provide youth with skills that will make them more resilient to a dynamic and uncertain labor market. Digital Jobs Africa will focus on three specific interventions:
• Creating digital job opportunities by leveraging the rising demands from African-based companies, government, and multinationals to create employment opportunities and continuing to grow the impact sourcing sector, which is the socially responsible arm of the business process and information technology outsourcing industry that employs individuals who would not otherwise have an opportunity for sustainable employment;
• Working with local organizations to provide skills training to young people;
• And supporting an enabling environment for digital jobs that can be coordinated among government and businesses without the continued involvement of philanthropy.
Creating opportunities for African youth to obtain jobs through this initiative will have a powerful multiplier effect. It will improve the welfare of their households and catalyze indirect job creation for their communities. Family members of the youth employed in digital jobs will gain economic and social benefits as a result of the youth working, and the digital jobs created will in turn create indirect job opportunities for communities – ultimately leading to impact on one million people across the continent.
Dr. Rodin made the announcement at the World Economic Forum meeting in Cape Town, South Africa. South Africa is one of the six focus countries of the initiative. The others are Kenya, Nigeria, Ghana, Morocco and Egypt. The country selection was based on high levels of youth unemployment, the growth of their ICT-enabled sectors, including the existing level of governmental support and the potential to create significant numbers of jobs within the sector.
“The Rockefeller Foundation’s Digital Jobs Africa initiative will give businesses in Africa the opportunity to employ a talented, skilled and developed workforce right here in our own cities,” said Strive Masiyiwa, Executive Chairman of Econet Wireless and Member of the Board of Trustees of the Rockefeller Foundation. “Africa stands at a critical moment – where the challenges we face are now matched by unprecedented opportunity for change. It is critical that the private sector think creatively and collaboratively about how we can join with our development partners to actively build the workforce of tomorrow.
“The current pace of job creation in Africa is insufficient to meet the demands of a youth population growing in size and becoming better educated. Digital skills are fast becoming a requirement to gain employment, and ICT enabled jobs are more critical than ever in helping young people develop the required skills for the jobs of the future,” said Mamadou Biteye, Managing Director of the Africa Regional Office.
The initiative will be implemented in partnership with grantees, the private sector, development agencies, and other foundations that will support, co-fund and adopt many of the job creation tools and principles that the initiative will create.