Adict.me was started in 2011 in Kenya in a bid to have viewers comment and share television ads in their social media space. The initial aim was to create a community where ad viewers would share their views on good and bad adverts that they see on television.
The platform was developed by Ken Macharia and Vincent Matinde who are online writers for various publications and have experience in online and social media marketing. They built up the platform themselves and started to source for Kenyan television ads on YouTube.
“We came up with the name Adict by putting two names together, ‘Ad’ and ‘ICT’. It then made sense for us to call it Adict to ride on the original word Addict,” Matinde said.
“We found that most agencies put up their ads on YouTube, not thinking of how they can actually make it effective. We want to help agencies and brands position themselves well on the cyber space to get the most out of it.”
Over the years Adict has become a repository of television ads for both local and international agencies. Since its launch it has attracted thousands of viewership from local people. The website also incorporates news around marketing events and practices.
“We want to scale it now to the next level now that we have seen its success. People are watching, commenting and sharing ads, a fact that we had theorized but not it’s a reality,” Matinde the co-founder of the platform said.
The platform has seen its traffic hike up. “Our platform is now Search Engine Optimized and now Kenyan adverts can be searched online with a probability of being found on the first page through our platform.”
“We now want to go to the next level where we will speak to agencies and brand to promote their ads on our platform. We are still keeping the new model a secret but it will enable brands reach a much higher number of people across Kenya.”
The platform resembles what American sites such as www.adsoftheworld.com and www.adweek.com do. But for us we want to scale it up to be a marketing tool for ad agencies and small companies who are looking for an effective but cheap way to market.
Social media is a powerful tool and not many companies in Kenya have found a way to use it effectively said the founders. “We want to help such companies to strategically put their products and services in a medium that attracts the age group from 18 to 34 year olds.”