YouTube has introduced paid channels with a $0.99 monthly subscription fees in a move the company says will encourage content creators to earn revenue from their content.
The team announced, “Starting today, we’re launching a pilot program for a small group of partners that will offer paid channels on YouTube with subscription fees starting at $0.99 per month.”
According to YouTube every channel has a 14-day free trial, and many offer discounted yearly rates. Channels such as Sesame Street will be offering full episodes on their paid channel when it launches.
YouTube is debuting the paid subscriptions platform with over 50 channels such as Big Think Mentor, Tree House, Acorn TV, UFC, Cars.TV Comedy TV, Big Star Movies among others.
UFC fans can see full versions of classic fights like when they are attending a live event. YouTube added that more channels are being introduced by the day.
Once one subscribes from a computer, they’ll be able to watch paid channels on their computer, phone, tablet and TV, and more devices coming soon.
“We’ve been building a YouTube partner program since 2007 that enables content creators to earn revenue for their creativity. We’ve watched them build amazing channels that have made YouTube into a news, education and entertainment destination 1 billion people around the world cannot do without,” said YouTube.
With over 1 million channels generating revenue on the platform, YouTube says the most frequent requests it hears from content creators is for more flexibility in monetizing and distributing their content. The introduction of paid channels is just the beginning as the firm will be rolling more paid channels in the coming weeks as a self-service feature for qualifying partners.
YouTube’s partner program empowered creators to take their channels to the next level and the firm expects this new offering to help the creators reach out to more fans and even benefit the creators. YouTube creators interested in building their own paid channel can contact YouTube here.