Twitter has acquired Lucky Sort, a data mining and visualization startup in a move that might likely boost its data visualization capacity.
Announcing the deal, Noah Pepper, Chief Executive Officer of Lucky Sort said, “Two years ago I started Lucky Sort with several friends. Our goal was to make huge document sets easier to analyze, summarize and visualize by building elegant and user friendly tools for text analysis.Today I’m very excited to announce that our journey has entered a new phase: Lucky Sort has been acquired by Twitter!”
Pepper added that majority of Lucky Sort’s team will be heading to San Francisco to join Twitter’s revenue engineering department and will be helping current customers transition off their system in the coming months to focus fully on work and its future at Twitter.
This acquisition comes just a few days after Twitter’s acquisition of Ubalo, also a data company. The Ubalo team also joined Twitter due to its technology and human resource.
According to CEO Jacob Mattingley and CTO Ian Downes, “In early 2011, we started Ubalo to make large-scale computing easier and more accessible to a technical audience, and we’ve had a great time working with our partners and customers on a number of interesting products. A few days ago, Twitter agreed to acquire our technology and we agreed to join their staff. We look forward to working with Twitter in the years to come.”
By joining the revenue team, Lucky Sort team will use its technology to grow Twitters advertising revenue and serve its users and clients.
